Why would a sports fan or music fan choose to attend a live event rather than watch the game from home or listen to their favorite band on headphones? For AEG, a global entertainment company that owns and operates 100+ facilities across four continents as well as produces concerts, festival, and special events, the answer is simple: it’s the experience. More to the point, it’s the whole experience—not just the event itself, but also everything else surrounding it, from ticket purchases and event access to the pomp and circumstance during the event, all for the express purpose of delivering a more visceral and unforgettable experience for fans. To achieve all of these things—as well as simplify the business side of producing and hosting a larger-than-life event—AEG relies on Office 365, Microsoft Teams, Power BI, and Azure cloud to analyze and share massive amounts of data across its diverse business units, and utilizes Surface devices and the new Surface Hub to enable employees to meaningfully interact with this data. Watch this lively video to see how Microsoft technology is helping AEG not only deliver singular experiences to fans, but also redefine the business of entertainment in the digital age.