Turn prospects into engaged customers Sisnarine Technologies Inc 2020-09-09 12:20:13 Uncategorized
5800 Ambler Drive, Suite 210, Mississauga ON, L4W 4J4

Turn prospects into engaged customers

Today’s B2B buyers have high expectations, and those expectations will not be met if B2B buyers are accustomed to sophisticated consumer interactions in their personal lives. Executive B2B buyers are not impressed by marketing driven by large, relatively impersonal data analysis that leads to inconsistent and conflicting interactions or sales outreach that doesn’t cater specifically to their needs at the right time. This blog recommends taking a new approach that unifies relationship data across the full customer lifecycle.

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